Estudo da viabilidade de implantação de uma cooperativa de transporte de passageiros por aplicativo na cidade de Chapecó-SC

Abstract

This work aims to promote social innovation, elaborating the planning for the implementation of an urban mobility and transport cooperative by application in the city of Chapecó-SC. To achieve the objective, the theoretical basis related to cooperativism and business plan, definition of the methodology and all plans for achieving the business plan. In the development of the study, use the method of descriptive research with a quantitative approach and market research for the collection of data and economic-financial and market information, in addition to the technical and legal ones. The data tabulated with the aid of electronic spreadsheets, in order to facilitate an analysis. Market research and analysis of concatenated data, users and suppliers in the mobility and transport market by application. Financial projections were prepared to identify through return and financial results, if the cooperative enterprise is viable for the region, developing for that purpose the budget pieces for the first three years of operation, in addition to analyzes of relevant indicators that can visualize the future and possible situation of the cooperative. By the values of net leftovers, it can said that the Cooperative is viable despite the finding of a negative result in the first month of operation