Organização de negócios em uma empresa do setor comercial de materiais de construção

Abstract

Constanting transformations of the market cause changes in the general organization of the companies, demanding each day more, a professionalized management of the businesses. Especially in micro and small companies, inefficient management, couple with a lack of planning, are among the determinant causes of the mortality of these businesses even in the early years. In this way, organizational analysis, which has the function of organizational renewal with a focus on constantly improving process management, becomes indispensable for organizations. In this vein, this study aims to propose improvements in the management and general organization of a company located in Chapecó­SC, through an organizational change project, responding to the research problem: how organizational analysis can help a small business size that operates in the trade of building materials? The methodology applied in the research is characterized as qualitative, of an applied nature, based on the objectives is exploratory and descriptive, being a case study and participant research. In the data collection, the semi­structured interview technique was used with the owners and employees of the company, participant observation and document analysis in the months of January and February 2021. For data analysis, we used the analysis technique of contents. Through the data survey it was possible to carry out the organizational diagnosis, which evaluated the processes in the administrative, financial, materials, sales, organizational structure and human resources areas, identifying the main opportunities for improvement for the company. The results point to the lack of planning, empirical management, informality in the processes, inadequate functional structuring and the absence of administrative tools. With this, the company suggested the adoption of administrative tools and controls, improvements in the organizational structure, use of minimum stock and demand forecast in the management of materials, creation of a marketing plan and improvements in the area of human resources which will improve the company's processes and results