Controles financeiros para microempreendedores individuais do segmento de beleza

Abstract

This study intends to elaborate financial controls that can meet the needs, in the best way, of individual microentrepreneurs related to the Beauty Segment, in Xaxim/SC. The methodology adopted in this research is characterized as exploratory and descriptive, with quantitative and qualitative approaches, its data were collected using the survey procedure, through semi-structured interviews, observations and questionnaire, which were applied to 25 microentrepreneurs. The results show that the microentrepreneurs do not have consolidated and formal practices of financial controls, keeping on the habit of confusing the business patrimony with their own. A cash control model was proposed and proved to be feasible in their daily practice, however it is necessary that the entrepreneurs create a culture of financial management in order to bring more effective results.