De direito fundamental a serviço privado: diagnóstico do mercado educacional a partir da expansão da educação superior a distância no Alto Uruguai gaúcho

Abstract

This dissertation is dedicated to investigating the phenomenon of the expansion of higher education in the distance modality in Alto Uruguai, Rio Grande do Sul. The theme becomes even more substantial considering the pandemic context, which increases the interest in the use of technologies in the process. education, especially in higher education, presented as the focus of this research. From this study, we seek to understand that the expansion of education and distance are configured as a process of legitimizing higher education as a commodity. Therefore, the formation of an educational market is taken into account in the investigative process, driven by the constitution of EaD, as a factor that deepens the use of technology in higher education, seeking to obtain its consolidation through the process of building a social imaginary. Therefore, the methodological assumptions used in the research are necessary, defined as qualitative, and which uses the theoretical-methodological approach of discourse analysis in the data analysis movement. Theoretical references from the field of sociology of education, social and critical theory, as well as theoretical contributions from critical pedagogy are also used. Finally, the research results reiterate the influence of advertising discourses on the questioning of subjects, who incorporate such discourses into the social imagination, producing representations and meanings, and contribute to the legitimization of education as a commodity through the acquisition of private courses in the modality a distance. , an action that directly impacts the expansion process.