Mapeamento e análise das preferências dos usuários para criação de um aplicativo de comparação de preços de produtos de supermercados

Abstract

The accelerated growth of digital commerce and its impacts on traditional sales are visible, intense and inevitable. With the pandemic caused by the new coronavirus (SARS-CoV-2) and the Ministry of Health's recommendation to avoid overcrowding, many people started shopping in supermarkets through the app. With this in mind, the objective of this study is to identify the preferences of users to create a price comparison application for supermarket products in the region of Erechim/RS. This research can be classified as applied, with a qualitative and quantitative approach, with a descriptive and explanatory objective. The procedures used to reach the data were the bibliographical research and the gathering of information about the subjects' perceptions. For this, we used as a method the application of a questionnaire from the Google Forms tool, with mixed questions. The survey showed that most participants prefer supermarket items to be separated by departments in the application, in addition to being able to observe the expiration date and origin of the product. Respondents also consider it important that sustainable attitudes are suggested by the app. It was also observed that most respondents consume products from the producer's fair, organic and vegan, expanding the possibilities for building an application that can be functional and meet customer preferences.