Produção, venda e consumo de plantas ornamentais em Chapecó-SC

Abstract

The floriculture sector is very attractive to small producers as it requires small land areas and the production cycle is usually short. The region of Santa Catarina West has great growth potential in the cultivation of ornamental plants, but it is not what is observed in practice, with little or no organization of the productive chain of this sector. In this way, it is necessary to study the causes of this problem. Therefore, the objective of this research is to characterize the productive chain, market and commercialization of ornamental plants of Chapecó-SC. The study proposed in this work was carried out in an integrated manner in Chapecó-SC, through the application of structured interviews with farmers, traders and consumers of flowers and ornamental plants. The sample size of the population was calculated according to the methodologies described in the scientific literature, reaching the values of 45 consumers, 24 producers and 18 commercial establishments. The results obtained allowed to conclude that only three producers of ornamental plants in Chapecó were identified among the public interviewed. Only 21% of the interviewees have thought about producing ornamental plants, although 84% believe that the municipality has demand for floriculture products. The market and commercialization of flowers and ornamental plants in Chapecó is highly dependent on the supply of products from the state of São Paulo, especially in the region of Holambra. The predominant commercialization is carried out in supermarket chains, for ease of access to consumers. The price factor is the main factor in the commercialization of ornamental plants, and the lack of producers in the region, increases the values, especially due to the long transportation required.