Consumo de alimentos orgânicos: distribuição e comportamento no mercado

Abstract

In general, consumers are increasingly demanding in relation to the quality standards of the food they consume. In this context, the article instigates a reflection on the processes that involve family farming, related to organic agriculture as an alternative to serve these consumers. Therefore, the following objective was defined: to analyze the main factors that influence the consumption of organic products in Brazil. For this, were described the advance of organic production, the benefits of consumption its products and the main virtual rural fairs used for the sale of products of family agriculture, in times of pandemic. For that, we opted for the descriptive methodology, presenting qualitative character, and data sources in a secondary way. To analyze the data, we opted for a categorization performed with, using the Atlas.ti software. The results showed that, from the values, generated by psychological consequences, and those motivated by perceived attributes, it is evident that the dominant factors, in the consumers' buying purchasing pattern, involve first understanding what values they understands as being impactful in their decisions. By consuming organics, consumers will be contributing to food security. Finally, with the emergence of the Covid-19 pandemic, the use of virtual fairs for the sale of products from family farming was identified, which benefits not only consumers, who may have access to food and quality, but also to family farmers, who manage to maintain their income.