Estudo de viabilidade para a abertura de uma loja física do setor de vestuário masculino na cidade de Cerro Largo - RS

Abstract

The study addresses the feasibility of opening a physical store in the men's clothing sector in the city of Cerro Largo - Rio Grande do Sul. Many entrepreneurs are looking for ways to get into the job market, analyze opportunities and think about investing in them, but for such there are costs, which are often high, such as setting up a physical store. For a satisfactory result, and to ensure that you are investing in the right activity and obtaining a good financial return, an economic and financial feasibility analysis is necessary to open the business or to expand it. Still, without this analysis, the business may face several difficulties and waste resources, so the feasibility analysis will help to identify which variables make the business grow and succeed or fail. Thus, the study seeks to answer the following question: what is the feasibility of opening a physical store in the men's clothing sector in the city of Cerro Largo - RS? In order to answer the research problem, the general objective was defined as follows: To carry out a study of the economic and financial feasibility of opening a physical store in the men's clothing sector in the city of Cerro Largo - RS. The research was descriptive, and the nature of the study was qualitative. The sources of information were primary and secondary data. From the data collected, the company's Business Plan was prepared, which contains as its basic structure, the executive summary, marketing plan, operational plan and financial plan. Therefore, after completing all the stages of the plan, it was possible to certify the economic and financial feasibility of the project, thus reaching a positive result, which indicates that even with the study being carried out in a period of restrictions, where the company seeks to migrate from the virtual to the physical, the business is viable.