Cirurgia bariátrica: o que as pessoas compartilham em um grupo do facebook?

Abstract

This study aimed to know and analyze the network conversations in a Facebook group on Bariatric Surgery. The present study is qualitative, drawing on the Netnography described by Robert Kozinets. Netnography is participatory observational research based on online fieldwork. It uses computer-mediated communication as a data source to arrive at an understanding and ethnographic representation of a cultural or communal phenomenon. The survey was conducted online, through a Facebook group. The inclusion criteria were people aged between 18 and 60 years old who had public age in their personal profiles, caregivers of people who had or will undergo bariatric surgery. And as exclusion criteria are institutional profiles, page posts, posts by health professionals who are not in the group as patients. Data collection took place by copying the texts of the posts, subtitles and comments until the theoretical saturation of the data occurred, and were pasted into word files for analysis. The print screens were used solely and exclusively for the analysis process. 580 posts were collected, from 10/23/2019 to 11/18/2019. On the first day of collection the group had 178,334 thousand members, this number had an increase of 2,346 (1,3%) new members in the 27 days of collection, reaching 180,680 thousand members. During the collection period, there was a greater interaction of women, of 580 posts and comments, 559 (96.3%) were female posts and 21 (3.7%) male posts. The Facebook group proved to be a place of welcome, and relevant dialogue for building new spaces of empowerment for those who are part of it. These online spaces can be viewed by health professionals as conducive places for care. It is in them that people share their experiences of what they are going through at the moment, and expectations of what they may go through in the future, aspects that they may not feel so comfortable revealing to health professionals face to face.