O setor de eventos e os efeitos decorrentes da pandemia covid-19: um estudo com empresas chapecoenses

Abstract

Strategic Administration helps in decision making and crisis management, when the tools are used correctly, we can obtain more assertive and efficient decisions. The service sector has a prominent participation in the Brazilian economy, with the largest balance of jobs, representing 46.71% of the jobs in the country (CAGED, 2020), so understanding the impacts of COVID-19 in this sector becomes fundamental, where event activities are part of this sector. For its importance, the main objective is to analyze the administrative actions adopted and the public policies used by companies in the event sector in the city of Chapecó-SC to overcome the COVID-19 crisis. For this, research with case study was carried out with entrepreneurs from Chapeco in the event sector. Data were collected through the application of an online questionnaire and semi-structured interviews, which collected 19 responses to the questionnaire and 8 interviews. The public policies used, and the management level of the entrepreneurs were evaluated, and the results show that the public policies were insufficient, and the management level of the entrepreneurs was considered satisfactory. In addition to the analysis of management, this study also tried to analyze the chain of services that make up the events sector (trade of events), the economic participation of the sector, the actions and situations that could had an impact on the sector and the effects of the pandemic on the business and administrative actions adopted to overcome the challenge. Finally, we had the conclusion that the strategic management tools for scenario analysis are ideal for crisis management and that the negative impacts of the pandemic on the events sector were very significant and that the sector needs specific supportive public policies.