O Facebook como instrumento de comunicação: estudo de perfis de municípios do COREDE Missões

Abstract

New interaction structures are instituted between administrations and the civil community, through the recognition of individuals in the resolutions of public administrations. The present work aims to analyze the process of using Facebook as a communication tool by the public administrations of the municipalities of COREDE Missões. For this, an empirical research was carried out - descriptive, with qualitative and quantitative approach, single cross-sectional and primary data collection through the pages of municipal administrations on Facebook. For the tabulation, organization, and analysis of the data, the software Libre Office Calc and Libre Office Writter were used. It was found that, for three of the four municipalities studied, the theme "others" presented the largest number of records. For Cerro Largo, Giruá, and Santo Ângelo, there were 16, 24, and 41 records, respectively. As for the municipality of São Luiz Gonzaga, the theme that stood out was Covid data, which obtained 45 records of publications. As for the engagement produced, Cerro Largo obtained 5,811 likes, 1,183 shares and 819 comments; Giruá presented an engagement of 11,803 likes, 2,648 shares, 13,600 views, and 2,187 comments; Santo Ângelo registered an engagement of 7,461 likes, 1,865 shares, 69,300 views, and 2,267 comments; and São Luiz Gonzaga obtained an engagement of 3,483 likes, 512 shares, and 205 comments. Regarding the interaction, it was identified that June registered the highest number of comments, with 1,030 comments, with 1,030 comments and 8 interactions from the followers of the city. With regard to the frequency of publications according to their theme, it was identified for the decree theme that Cerro Largo presented 12 records, both for likes and shares. For the “prevention” theme, there were 13 likes, 12 shares, and 1 view in the municipality of Santo Ângelo. For the municipality of Santo Ângelo. On the enforcement theme, Cerro Largo and Giruá had three records of likes and, respectively, three and two records of sharing, as well as one visualization for Giruá. For the topic vaccines, the municipality of Santo Ângelo had publication records for all the subdivisions. In the Covid data theme, the municipality of São Luiz Gonzaga registered 22 publications in the subdivision from 31 to 60 likes per publication. In addition, for the theme “others”, the municipality that presented the highest number of records was Santo Ângelo, with 41 occurrences of publications.