DYNAMITE: Uma análise de como a Coreia do Sul se tornou um fenômeno do Soft Power global através da expansão midiática cultural

Abstract

The present work analyzes the political-cultural project behind the great South Korean investment in the cultural industry. In addition, we sought to understand the impacts of this investment on the use of South Korean Soft Power. One hypothesis that arises is that South Korean identity becomes a model of identity worldwide known, in view of the large South Korean investment in the cultural industry. The questions raised from this theme were: Is South Korea capable of handling such power and influence, despite the various limitations created since its first conflicts? If so, how has South Korea wielded this power and influence? To answer these questions, sources and data that present the expansion of tourism in South Korea were analyzed, in order to highlight the country's economic growth, which is the case of the increase in exports of cultural artifacts, with the main products being the music and visual media sectors. In addition, a foreign literature review was carried out, especially the works of Joseph Nye, an immersion of South Korean dramas, music, videos and films, and an investigation of the speeches and other means of communication by the official websites of the South Korean government. . Finally, it can be seen how the massive investment in the Korean cultural sector generated and still generates an impact on the country's political and diplomatic relations, always seeking to expand and build what Soft Power proposes: to execute its influence without the use of force.