Empreendedorismo social: percepção, conhecimento e grau de interesse dos alunos de admistração da UFFS Campus Chapecó

Abstract

The aim of this study was to describe the level of interest, perception and knowledge of undergraduate business students at the UFFS Chapecó campus regarding the topic of Social Entrepreneurship. According to Limeira (2018, p.2), social entrepreneurship is characterized as "a broad and diverse set of business and social initiatives committed to generating social impact, i.e. overcoming the challenges faced by the socioeconomically vulnerable population through innovative organizational and business models". The research method used was a case study, with a sample of 369 undergraduate students, through the application of an online questionnaire, and in the end 40 responses were obtained. Among the perceptions obtained, the following stand out: Most of the respondents believe that the subject is important for their training, however they do not perceive their colleagues' interest in the subject; The degree of knowledge goes hand in hand with the report of contact with the subject during graduation, which emphasizes the importance of the actions carried out by the university; The majority are not interested in a job in a social business; There is a report that the subject should be explored more within the university; And for them the biggest challenges for a social entrepreneur are: generating revenue, competing with traditional businesses and gaining recognition. The main contribution of this study was to show that there is a great demand to be explored in this area of knowledge.The concept is relatively new and still has many gaps to be explored. Keywords: Social entrepreneurship, social impact, entrepreneurship education.