Estratégia Comunicacional Autônoma e veículos de comunicação: uma análise comparativa das estratégias de comunicação nas ocupações escolares de 2015 e 2016

Abstract

This thesis investigates the secondary school occupations of 2015 and 2016 through a comparative analysis of the reporting approaches adopted by students and hegemonic and counter-hegemonic media outlets. Embedded within the Interdisciplinary Postgraduate Program in Human Sciences, focusing specifically on the subject and language research line, the study explores the historical and social context that triggered these occupations, particularly the 2015 protests initially sparked by the school reorganization in São Paulo. Inspired by the Chilean Penguin Revolution in 2006 and the street protests in Brazil in 2013, student occupations became a nationwide impactful phenomenon in 2016. The comparative analysis among different media outlets is crucial for understanding the impact of the autonomous communication choice made by secondary school students. Consequently, a better comprehension of the independent communication strategy employed by students is possible, emphasizing the role of the Coletivo O Mal Educado, particularly through Facebook. The conclusion assesses the differences in communication methods among the compared outlets and highlights how the channels created by the students themselves were essential for shaping public opinion and garnering support for the occupations, both within and beyond the school community.