Compreensão de estratégias: um estudo entre uma obra literária e uma obra cinematográfica

Abstract

This work carried out an analysis of understanding between the biographical drama film “The Man Who Changed the Game” (2011), directed by Bennett Miller, and the book “The Art of War” (500 BC) written by the Chinese thinker Sun Tzu , making this the general objective. With three more specific objectives: a) Describe the strategies used in the film amid the conflictive environment and relate them to the study's base book, B) Understand the views of other authors regarding strategic management in organizations, C) Identify the similarities and justify it, between the film and the theory covered in the book “The art of war”. For this purpose, qualitative research methodology was used, covering concepts related to studies on strategy and the capabilities of choices among the factors that permeate decision- making within a business, as well as planning strategies and actions used in the most diverse situations, comparing the film and the book. The purpose of the study is also to reflect on how the methodology of film analysis can be useful for such comparisons in the strategic world. The study brings with it a theoretical framework composed of the items: Film Analysis, Strategic Management, VRIO Model, Strategy, Decision Making, for better understanding and development. For this purpose, research with a qualitative observational approach with a descriptive nature was carried out, of which the study of its results was carried out through film analysis, of the film “The Man Who Mudou The Game” (2011) and the book “The Art of War” (500 BC). Based on the data and information collected by the analyzes and completion of the observation protocol model, a table was created with quotes from the authors of the reference, moments/scenes from the film and quotes from the book, so that they can be understood. We sought the best way to gain an understanding of the strategies and connect them to their use within the business sector. I trust that the present study can contribute to the expansion of observational studies within field research and that it arouses the interest of other students in future research and related articles in this area.