Deus, pátria e família: uma análise do slogan político de Jair Bolsonaro sob a ótica da Guerra Cultural no Brasil

Abstract

This article analyzes Jair Bolsonaro's speeches during the 2022 presidential campaign, focusing on the use of statements tied to nationalism, religiosity, and the defense of traditional values, encapsulated in the political slogan "God, Homeland, and Family." The investigation is conducted from the perspective of understanding the phenomenon of the cultural war as a discursive practice, encompassing a struggle between conservative and progressive worldviews. Based on Foucault's theory of discourse as constitutive of social reality and its tensions, this study aims to understand how Bolsonaro mobilized statements linked to the cultural war to engage the electorate, promote political polarization, and consolidate an extremist political identity in contemporary Brazil. The analysis includes public statements, interviews, debates, and campaign materials, as well as the responses from the media and political opponents.