Do Regramento social: a imprensa como difusora de modos de vida (1950 – 1960)

Abstract

This paper intends to question standardization aspects of the practices, mainly civility speeches, in the local press conveyedin the city of Erechim-RS in the 1950sand 1960s, through the analysis of newspapers A Voz da Serra and the Revista de Erechim; starts with the insight that modernity brings the need for a proper way to go.This momentum was intended to investigate whether there were spaces in the local printed press where it performed these inserts and what features they had, such as target audience, nature of the content and formatting of speeches. It was possible to identify several inserts (such as speakers, materials and advertisements) that form a network in which civilities not exhibit a plot that involves social codes that are presenting rules intervention ways in the body (as formation of an ideal type)ways to learn to dress and behave(in terms of recognition in sociability exercises), and appropriate moral conduct (in order to illustrate a well-citizen).