Planejamento estratégico: uma estratégia proposta para uma loja de móveis usados de Chapecó-SC

Abstract

Strategic planning is crucial for any business, as this tool helps guide managers in the decision-making process, using practices that reflect the reality of the environment, external factors and internal elements. Therefore, this work had the general objective of developing a strategic planning proposal for the company Bric Avenida, which is located in a promising neighborhood in the city of Chapecó - SC. The study is a qualitative approach and in relation to its research objectives, it is considered applied and descriptive. As for the data collection procedure, it refers to a case study and field research. Regarding the data necessary to carry out the study, they were obtained through a semi-structured interview, which was answered by the company owners. Methodologies such as SWOT and 5W2H were used to develop strategies consistent with the company's needs. The assessment made it possible to establish the company's strategic direction and objectives, as well as goals, management indicators and detailed action plans, with the aim of improving strategic management and improving the organization's current condition.