Marketing digital: um estudo de caso no Supermercado X localizado na cidade de Chapecó- SC

Abstract

Digital marketing is present in the day-to-day lives of organizations and is essential for achieving market differentiation. Therefore, given this scenario, it is essential that companies understand and exploit the potential of this tool to the fullest. The aim of this work was to carry out a case study on the e-commerce platform of supermarket X, located in Chapecó - SC, and with the aim of identifying improvements related to digital marketing. The methodology used had a qualitative and descriptive approach, constituting a case study so that it was possible to identify the current scenario in relation to digital marketing and e-commerce. Finally, through the analyzes improvements and digital communication strategies were suggested that were relevant to the organization in order to optimize its results. In addition to this study, other research can be carried out, enabling greater depth of the subject to contribute to the improvement of digital marketing practices at Supermercado X, in addition to enriching scientific knowledge in the area.