Empreendedorismo feminino: uma análise do perfil, competências e intenção empreendedora das mulheres participantes do Sebrae Delas no oeste de Santa Catarina

Abstract

The present work sought to analyze the profile, skills and entrepreneurial intention of women entrepreneurs participating in the SEBRAE DELAS Program in the West of Santa Catarina. This study is relevant when addressing female entrepreneurship, highlighting its difficulties, essential skills and abilities, such as soft skills (leadership, resilience) and hard skills (financial management, planning). It explores women's motivations for entrepreneurship, such as the search for autonomy and reconciliation between professional and personal life. Although female entrepreneurship has grown significantly, challenges such as access to credit and prejudices persist. However, women continue to break down barriers and transform the business environment, bringing an innovative vision and contributing to development. This research aimed to highlight the entrepreneurial profile and experiences of women participating in the Sebrae Delas group, and to achieve this, as a data collection technique, a questionnaire was applied using the five-point Likert scale metric as well as open questions. in which they responded digitally via Google Forms. Data analysis took place through applied research, with a qualitative approach, descriptive in nature, being bibliographic, where the selection of subjects occurred through non-probability sampling for convenience. As a result, the present work presented concepts of female entrepreneurship, entrepreneurial skills and conflicts that exist in this environment, revealing that female entrepreneurs participating in the Sebrae Delas group have motivation to undertake, seeking freedom and financial independence. The most prominent entrepreneurial skills were learning from mistakes and resilience, proactivity, leadership, effective communication and creative thinking, but they face challenges related to the lack of access to capital and professional autonomy. The research suggests that participation in support groups and promotion of financial education, training and exchange of experiences are fundamental to overcoming these challenges and promoting the success of women entrepreneurs.