Psicoesfera do empreendedorismo: uma nova face do capital global em Chapecó

Abstract

The neoliberal world is spreading in all spheres of society, bringing various social and economic problems, which is the basic principle of its nature. With the main objective of depoliticizing society, propagated as something supportive, it has a direct intervention in the configuration of various conflicts. The current debate that objectifies an entrepreneurial society gains strength with several radical speeches and the dismantling of the State, putting pressure on the working class, preventing it from organizing and even making it difficult for unions to mobilize. Given this, Brazil sinks every day into this discourse, with belief being the fundamental piece for the circulation of an entrepreneurial mentality in the working class. As a result, there are fewer opportunities in the job market and a dignified life. In this sense, we seek to understand how the neoliberal discourse acts violently in Brazilian society, bringing with it entrepreneurial discourse, seen as a way of getting out of unemployment in search of survival and relating it to Milton Santos' discussions about the psychosphere. In this way, we will understand where the term entrepreneurship came from and how it entered the country and more specifically in the city of Chapecó (SC), the support of social media, television and also SEBRAE in a way validates the current form of organization. The study allows us to identify the number of enterprises in the city of Chapecó known as: MEIs, to know the type of business that the city has, as well as the number by nationality, since the city has been receiving a large number of immigrants who are also being affected by this entrepreneurial discourse.