Plano de negócio para abertura de um pet shop na cidade de Chapecó - Santa Catarina

Abstract

This study aimed to develop a business plan for opening a full-service pet shop in Chapecó, Santa Catarina, Brazil, named Mundo Pet Chapecó. The main objective is to assess the feasibility of launching the enterprise, considering the rapid expansion of the pet market in Brazil, driven by the growing humanization of pets and the increasing demand for specialized services. The proposed business integrates multiple services in a single physical location, including grooming, pet hotel and daycare, veterinary consultations, and the sale of certified products. The methodology applied was of an applied nature, with both qualitative and quantitative approaches, based on strategic analysis, market data review, competitor benchmarking, and detailed financial projections. The plan was designed around sustainable practices, a humanized service approach, and the use of digital channels to enhance customer experience. The results demonstrate that the business is economically viable, presents a short-term return on investment, and offers competitive differentials that make it attractive in the regional market. It is concluded that the enterprise is promising and aligned with current trends in the Brazilian pet industry.