Cultura organizacional: um estudo em empresas de tecnologia de Chapecó/SC

Abstract

Organizational culture plays an essential role in company performance, especially in environments characterized by continuous innovation, talent development, and the constant need to adapt to change. This study aimed to understand the aspects present in the organizational culture of technology companies in Chapecó, Santa Catarina, by identifying predominant cultural elements and proposing actions for their strengthening. The research is descriptive and qualitative in nature, with data collection carried out in two stages: (1) the application of a semi-structured questionnaire with 21 open- and closed-ended questions to 84 employees, and (2) interviews with representatives of the Western Santa Catarina Technology Hub (DEATEC). Closed-ended responses were analyzed using descriptive statistics, while open-ended questions were examined through content analysis. The results indicate coherence between declared values and practices (64.3%), a positive perception of ethics and respect (71.4%), and openness to feedback and learning from mistakes (78.6%). A sense of belonging was also identified (69%), although weaknesses remain related to leadership communication and incentives for innovation. The interviews reinforced the relevance of cooperation, value alignment, and continuous talent development within the regional ecosystem. The study contributes a cultural diagnosis and practical recommendations applicable to management and organizational development in the technology sector.