Análise de viabilidade para implementação de um novo produto em um laticínio: cream cheese

Abstract

The dairy sector has been undergoing transformations driven by consumer demand for value-added products, versatility, and differentiated sensory quality. In this context, Cream Cheese has shown growing market relevance. This study aimed to assess the feasibility of introducing Cream Cheese into the product portfolio of a regional dairy industry. An applied research methodology was adopted, with a qualitative and descriptive approach, structured as a case study. The methodology included technical, market, and financial analyses, based on internal process observations, literature review, production capacity data, and economic simulations (using hypothetical values due to industrial confidentiality). The results indicate that the company has adequate production capacity, favorable market conditions, and potential profitability for the product. Additionally, an important finding was the possibility of using the same production line to manufacture other processed cheese products, increasing operational flexibility and strategic potential. It is concluded that the implementation of Cream Cheese is feasible, provided it is supported by detailed planning and further financial analysis using real data.