Empreendedorismo feminino em contexto de restrição socieconômica: desafios e oportunidades na gestão

Abstract

Female entrepreneurship is a growing phenomenon in the field of Management studies and gains greater importance when proposed for analysis in the context of socioeconomic restrictions. This final course project aims to understand the challenges and opportunities for a young white woman to undertake entrepreneurship in a context of socioeconomic restriction. Specifically, it describes the organization of the work developed by the female entrepreneur in such a context, her influence on the company's management model, and on the choice of tools and techniques for managerial decision-making. Subsequently, her social interactions and their influences on the managerial process of the enterprise were identified and described, as well as the challenges and opportunities for female entrepreneurship. The methodology used was a single case study, employing a semi-structured interview with the female entrepreneur, documentary research, and participant observation as instruments. The results show that the entrepreneur faced financial and emotional challenges, as well as difficulties in reconciling the triple workload of being a mother, businesswoman, and wife. However, she perceived the opportunity to achieve financial independence while at the same time fulfilling her dream of becoming an entrepreneur. She built a flexible routine to meet the demands of both the company and her family and, with the aid of management tools, made better managerial and personal decisions. In the field of female entrepreneurship, the evidence from the case studied indicates that the motivation of women in contexts of socioeconomic restriction to undertake entrepreneurship is related to financial issues, as providers for their families. It is concluded that basic knowledge of management, adaptability, determination to act with innovative proposals in a competitive market, and the resilience of the female entrepreneur are key factors in overcoming the challenges faced in light of contextual limitations.