Moda e comportamento feminino em Chapecó - SC na década de 1950

Abstract

The present work is dedicated to the study of fashion as a cultural phenomenon. The objective is to analyze the relations established with fashion by a sample (a group) of women who lived in the city space of Chapecó - SC, in the 1950s. This period is considered the moment of the realization of the ideal of modernity, spread during the colonization of the municipality, and is associated with the understanding of fashion as a predominantly urban phenomenon. Using oral sources (interviews with women who studied at a Catholic college), photographs and newspaper clippings, we analyzed the clothing trade, the possibilities of accessing information about fashion trends, and the ways in which clothing was made. Modifications in the urban setting directly influenced the behaviors, practices of female sociability and their relations with clothing and fashion. One of the aspects that marked this female relationship with fashion was a moralization represented mainly by religious teaching. In this way the reception (or not) of fashionable styles in the period allows us to reflect on issues that permeated the mentalities of the time: the role attributed to women, curtailing their actions and shaping their bodies to the current standards, at the same time in That certain styles (it was considered) promoted freedom and androgyny. This study allows a perception of fashion in a interior region, that is, it is a look at the relations established with the phenomenon, away from the great centers of the country at the time.