A reprodução da ideologia na arte : uma reflexão teórica a partir do conceito de indústria cultural

Abstract

The present study aims to perform a reflection about the so-called “Frankfurt School” and its comprehension about the artwork. The associated authors of the “School”, interpret that the artistic movements have been appropriated by the capitalist system in the modern society, as a way of reproduction of the ideology of the power from the holder class of the means of production. In this analytic quadrant, the concept of Cultural Industry is checked through the work “Dialectic of enlightenment” and the text, “The artwork in its technical reproducibility” from Walter Benjamin. These are the sources to establish the conceptual base used to explore the artistic event, and how the called aura of the artwork gets lost when placed in the capitalist logic. In this sense, the art loses its ability to emancipate the individual, and it becomes an ideological manifestation. Therefore, the authors of its perspective identify that the capitalist logic compromises the creative process of the artistic production, and, therewith, the cultural industry produces and turns the individuals into humans more compassionated and dampened by the social practices.