Um estudo sobre a presença digital de diferentes marcas de chocolate nas redes sociais

Abstract

Social networks have become today, a great contribution to the company are connecting directly to their customers and publicize your brand. However, be present in social networks by itself does not turn a competitive differential, the digital presence requires constant actions, with content that promotes interactivity and a closer relationship with the customers. Facebook allows this today: this social network has become not only a channel to connect people and promote the relationship between them, but also a great opportunity for companies to become more known and being able to be in a direct contact with their public. Therefore, this study has as objective analyzing the digital presence of different brands of chocolate, segmented into three groups on social networks and ascertain how is the relationship these brands and groups with their customers via social networks, through comparisons. The research realized is characterized about the nature of your data, as being of mixed form, is this, qualitative and quantitative. With research, it was found their digital presence and how they relate to their customers, using social metrics to demonstrate the impact check. It was identified that, for brands get a good credibility on the internet, is necessary intensive work on social networks, with dynamic and interactive content, that develop the relationship with the customer, so that him interacts positively and virally.