Microempreendedorismo individual, comércio e consumo em Chapecó

Abstract

Consumption in Brazil has been growing in recent years. Due to social and economic changes taking place in the country, families who previously could not consume now have buying power, the new consumer class. Along with this, the commercial sector of the cities has also changed, with several different shopping centers and various forms of work, particularly in the intermediate cities and metropolises. One is the individual Micro-entrepreneurship, consisting of small businesses, often in their own homes, and they are expanding their activities since the creation of the law that regulates and formalizes it. The number of entrants in this mode has been increasing in recent years, bringing changes in the commercial structure of cities. In the case of Chapecó, this mode of trade is also growing and the purpose of the proposed study is to analyze these changes in both the economic environment and in the socio-spatial structure of the city and know its characteristics. To achieve the result of research, this work has been done through literature searches, field surveys, interviews and primary and secondary data collection. As a result, it was possible to observe the distribution and characteristics of these enterprises in the city, the reasons that led to the formalization and how this process is taking place.