Influência da cultura organizacional na retenção dos profissionais em empresas de base tecnológica na região oeste de Santa Catarina

Abstract

One of the major concerns of organizations today and retain talent that will contribute to the achievement of organizational goals. Mainly due to the great losses of knowledge caused by the disconnections and the high costs with the processes of recruiting, selecting, training and adapting the professional to the company culture, where the rotation jeopardizes the organizational efficiency and the competitive capacity of the company. Requiring the creation of means for retention of these. Where the retention of talent begins within the organizational culture of the company, considering that the characteristics that integrate the human being are perceived through their culture and the social environment in which they are inserted. Being that in this research the characteristics of the organizational culture will be identified from IBACO. The general objective of the study was to analyze how the organizational culture influences the retention of professionals in technology-based organizations in the West of Santa Catarina. The methodological procedures applied in this research followed the delimitations proposed by the research project called. "Rewards and retention of professionals in knowledge-based, technology-based organizations in Santa Catarina", approved in the Universal Call MCTI / CNPq / MEC / CAPES No. 22/2014, of which this research is part, but with analysis unit only In the West region. Thus, this research, as regards the approach, is characterized as qualitative and quantitative, starting from the analysis of the theoretical reference and the discourse of the interview for the identification of the organizational culture in the manager's view and the use of a questionnaire to identify the partner variables And the use of the Brazilian Instrument for Evaluation of Organizational Culture - IBACO to analyze the organizational culture in the view of the collaborators. Statistical techniques with a fivepoint Likert scale are used to measure the degree of organizational culture. Regarding the ends, this research is characterized as exploratory, as far as the means, the research can be classified as bibliographical, field research and case study. As a technique of data collection was done from the semi-structured interview and questionnaire application. Regarding the analysis of the data, we performed content analysis of the interview speech and descriptive statistics techniques to analyze the questionnaire data. The results of the research show that in relation to the socio-demographic variables there is a predominance of employees of the male gender, young age group of 20 and 25 years old, without children, most of whom were less than 2 years old at the company , Higher education and postgraduate education. Regarding IBACO's results, it can be seen that cooperative professionalism has proved to be strong and external integration very strong. In the case of competitive professionalism, the value found was very weak. After analyzing the data, one can understand the Organizational Culture as a young person, with a pleasant environment that encourages teamwork, aiming at a quality service seeking to satisfy the needs of its clients. Affecting retention by focusing too much on the work group without providing individual assessments, poor feedback, and lack of programs that encourage career development.