O perfil dos micro empresários rurais um estudo multicasos

Abstract

Brazil has been standing out in the matter of entrepreneurship due to the creativity of the people in developing innovative solutions to overcome the difficulties that they face in the day to day. Agribusiness is one of the sectors of the economy with the greatest capacity to generate jobs, yet agriculture is one of the pillars of the Brazilian economy. It is necessary that the field producer happens to see his business with a venture. The research developed was of a qualitative approach. Research techniques were used if bibliographical research, documentary and field research were used. The research object corresponded to research with field little entrepreneurs in the municipality of Chapecó / SC. The data collection was guided by a questionnaire elaborated based on the theories about entrepreneurial characteristics, the technique of observations, documental research was carried out. The presentation of the data was structured in: 1) Profile characteristics of the interviewees, 2) Entrepreneurial characteristics; 3) Entrepreneurial motivation; 4) Self-control; 5) Propensity to take risks; 6) Need or Opportunity. The results showed that there are rural producers who can be considered entrepreneurs because of the skills or characteristics they have and also rural producers who still need support to face the activities developed as a business. Considerations of the research it is evidenced that more studies are needed on the subject of rural entrepreneurship.