Comportamento do consumidor em relação à aquisição de medicamentos manipulados no Munícipio de Cerro Largo/RS

Abstract

It having in mind the great number of the companies of the pharmaceutical industry and, consequently the high concurrency, the companies must remain in continued development seeking for strategies which keep them competitives in the market. In this ambit, the present paper had as a goal to analyze the behavior of the medicine consumer with regard of the compounded drugs acquisition in Cerro Largo-RS. For this purpose, it was developed a data survey through a questionnaire applied to a sample of 105 people, later tabulated and analyzed by the frequency distribution, as well the comparison with the studies realized by other authors. This way, it was observed that the most of the intervieweds are women with less then 50 years old which received less than two salaries monthly. In relation to the factors it was realized that the which more influence the consumers are the personal and psychological beyond the aspects as price and quality. On the other hand, among the reasons that lead the person doesn’t consume compounded drugs stands out the lack of medical prescription, little advertisement and the confidence in the industrialized medice. Therefore, it can be affirmed that the medicine consumers in Cerro Largo-RS based principally in medical prescription, in quality and in the price of the product, and this way, they presented pleased with the obteined results with the treatment.