Planejamento estratégico: uma aplicação no terceiro setor

Abstract

The study sought to investigate how Strategic Planning can help the Capoeira Iê Menino Sports, Cultural and Artistic Association to implement new services for entrepreneurial and sustainable training for young people in situations of vulnerability. The work is characterized by an action research. The strategic planning model proposed for the Organization was based on the model of Andrade (2012), considering its possibility of adaptation to entities of the Third Sector. From this, it was possible to reassess the mission, vision, values, objectives as well as to analyze the strengths, weaknesses, threats and opportunities of the organization. The results reveal that the main strength of the entity is the identification of the team managers with the target public, among the weaknesses stand out the need for growth and the search for new partnerships, especially in order to help the limitations of financial and human resources that the Association experience. In this sense, action plans were created for each weakness and a proposal for new services was carried out and evaluated by the public. The evaluation demonstrates the feasibility and potentiality that the new practices of Iê Menino can reach in the medium and long term.