Planejamento estratégico: uma proposta de implantação para uma empresa do ramo elétrico

Abstract

In the small business universe, where the difficulties of internal and external environment pressure entrepreneurs to minimize errors, strategic planning emerges as a very useful management tool in decision making, making tangible the variables that can reach the company both positively and negatively. Through strategic planning, the organization will have the means to measure and exploit its strengths, it can mitigate or eliminate its weaknesses, seize market opportunities and prevent threats. In its twenty-eight years of operation, the company that participates in this project has never elaborated a strategic planning, thus, the objective of the present work is to elaborate a strategic planning for an electrical branch company. This research is characterized as a case study, descriptive, qualitative approach, carried out through the company’s documents, bibliographic research, semi-structured interview and questionnaires. Based on the methodology proposed by Vasconcellos Filho and Pagnoncelli and the information collected, all stages of the Strategic Planning were considered. Therefore, the results obtained in this research were: elaboration of strategic planning, business definition, mission review, vision and values; analysis of internal and external environment; the development of the SWOT analysis; creation of the company objective; proposing future strategies and drawing up the action plan. With the implementation of this planning, the company will be stronger to face the adversities, and, at the same time, it can absorb the opportunities, creating a competitive advantage.