Plano de negócio para implantação de uma empresa de criação e comercialização de frango caipira in natura em São Domingos– oeste catarinense

Abstract

The purpose of the present work is to present the business plan for the implementation of the company for the creation and commercialization of fresh poultry in the municipality of São Domingos-Santa Catarina. For the production of the present study we used the descriptive research method with a qualitative approach and for the survey of market and economicalfinancial data and information the market research was carried out, as well as bibliographical information was sought to meet the legal, technical aspects and the environment. The field research sought to identify characteristics and information of the target public within a radius of 25 km around the place of implementation of the business, in order to know the market and the inherent aspects of purchase acceptance, as well as financial projections were prepared to analyze the feasibility of setting up the company in the region. In order to better analyze the data collected, we sought the help of spreadsheets to tabulate the information. The projection of revenues, costs and expenses was carried out in addition to the calculation of the Statement of Cash Flow and Balance Sheet for the first 3 years of the company. With the projection of the values obtained it can be concluded that the investment will bring a viable enterprise, although there are no profits during the first ten months of operation due to the incubation time, it creates, creates and fattens the first batch of chicks. Profitability rates were good as well as the payback time of the investment.