Plano de negócios para implantação de uma empresa para produção de refeições saudáveis congeladas na cidade de Chapecó – Santa Catarina

Abstract

The present work aims to identify the viability of implementing a company to produce healthy frozen meals in the city of Chapecó-SC. The study covers essential aspects to the constitution of a new company, starting with it‟s description and characteristics, such as the business concept and the structure required for the activities, conducting environmental analysis and market research, elaboration of operational, marketing plans and financial. Through the bibliographical research the theoretical basis for the work was elaborated, addressing topics related to the business plan. The methodology used during the development of the study is characterized by the descriptive research method with a quantitative and qualitative approach, as well as field and documentary research. After completing the proposed steps in the preparation of the business plan, the results presented in the analysis of projected performance, it was verified the feasibility of implementation of the company, called Sabor and Health Healthy Meals, even though it did not obtain profits in the first year of operation. The viability of the project was verified in the calculations of the profitability indicators. The company's net profitability indicator shows that the average monthly net profit on net sales was negative in the first year due to the initial investments, but in the second and third year showed good indexes, 7.70% and 14.16% respectively. In addition, viability is confirmed by the calculation of the return on investment, considering an MRI of 24% per year, the investor recovers the amount invested in 2 years, 1 month and 19 days.