Plano de negócios: escritório de gestão compartilhada na cidade de Chapecó SC

Abstract

The constant criation of new products, services and methods depends on the figure of the entrepreneur, since this figure forces the reconstruction of what is in the market, replacing the existing items with more efficient ones and usually with lower costs, helping the economy grows. He does this by creating companies, which are not always successful, which data point out that the reason for failure are the lack of planning, lack of knowledge of the segment and lack of training in business management. The concept of shared management of the financial department aims to support the growing company, allowing managers to make decisions quickly, without compromising their attention to other sectors of the organization, as or more important than the financial. Therefore, this paper aims to elaborate a business plan to verify the viability of setting up a shared financial management office in the city of Chapecó SC, classified as a qualitative approach, applied and descriptive in nature, conducting interviews with local businessmen with questionnaires of open and closed questions between 03/21/2019 to 04/06/2019. With the financial projections, investing at the companycan then be considered as a business for a high-risk investor, if he views the return on equity that is expected by the end of the third year, with almost 25% a month, he can decides that it worth the risk. Even so, in both models the return only occurs in the third year, being then questionable its attractiveness, having a minimum rate of 0.5% per month, slightly above the average paid by the CBDs of the brazilian financial market. However, the total investment can be considered low, of one hundred thousand reais, compared to the many franchises offered in the market, in which case the entrepreneuer does not visualize the gains already from the middle of the second year, he can end the activities, if he sees that what is planned is not happening.