As motivações para o consumo de artigos de moda de segunda mão no oeste catarinense

Abstract

As a result of the combination of financial crisis, more conscious consumer markets and less prejudice, the consumption of second-hand fashion goods has increased in Brazil. This study sought to identify, under the focus of consumer behavior and the purchasing decision process, the motivations for clothes second-hand shopping West of Santa Catarina. For this, we used the Guiot e Roux studies (2010) which proposed a Second-hand Shoppers’ Motivation Scale, validated in Brazil by Gariani (2017), including aspects of buying behavior. The methodology applied in this study is quantitative descriptive using the survey tool. Data collection was carried out using a probabilistic bias questionnaire via the Google Forms platform with 156 responses. The main results show that there is a predominance of the purchase for own use and a pretense of maintaining the buying habits, including recommending it. Besides visiting in thrift stores, they buy between individuals, within social media and in bazaars/ clothing swap. Corroborating with the studies of Guiot and Roux (2010) and Calíope and Conceição (2014), the economic factor is predominantly evident, but does not exclude hedonic recreational motivation. because they buy to be able to have more pieces with less money and to carry out "treasure hunt". The main contribution of this study is related to anti-consumption factors, social interactions in thrift stores and attachment to the past, in which the literature proposes as one of the buying motivations, and in this study did not present representativeness in the answers. This study has implications for companies and future local entrepreneurs, who can better understand second-hand consumer behavior, their buying process and their motivations. And for non-governmental organizations (NGOs), who can use the knowledge shown here to collect or leverage the collection through bazaars and thus broaden their social projects.