Proposta de melhoria estrutural e operacional para a empresa de sorvetes Verão

Abstract

In the last years, the economy has been breaking down borders, generating changes in the general organization of the companies and in the arrangements of the productive systems. This reality forces organizations to re-adjust their administrative processes and Brazilian micro and small companies are the most susceptible to the impacts of market competitiveness, mainly due to the lack of professionalization of their management. In this bias, the present work has as its theme to propose an organizational and operational restructuring for the Sorvetes Verão company, and as a research problem identify in what can be improved the organizational and operational structure for a better management and functionality. The methodological approach used was qualitative research that aims to report the importance of each data obtained by transforming into information. The data source was an unstructured interview applied to the members and visitation to the place. Classified as the ends, as a descriptive research and as to the means such as field research and case study. In the theoretical foundation, topics related to internal organizational methods and the major areas of management were addressed. After analyzing the company's current situation, problems were identified with the lack of adequate controls for the development of activities and functions in the work processes, as well as the lack of organization of the layout. With the proposals presented in the study, it is believed that the company will have better conditions to develop its daily activities as well as to obtain better results from the proposed forms, organization chart and new layout, becoming more attractive and competitive in the market.