Oferta e gestão dos serviços de atenção primária da saúde: elaboração da cadeia de valor para uma cooperativa médica de Chapecó-SC

Abstract

Primary health care undergoes significant transformations with respect to private health, physical health and health of health users. ANS (National Agency of Supplementary Health) has a series of fundamental tasks that cover the 30 years of the SUS, the execution and certification of private healthcare units that aim to offer service. With a pretension to respond to research of an applied nature, with respect to the approach, it has a qualitative and exploratory character, it is framed like descriptive and explanatory targets, besides being of the bibliographical type. The data collection was done by means of a semi-complete reading, all the answers, through a sample obtained by convenience. The response was knowledgeable in the knowledge of human health clients through the knowledge of activities; the collection of data, visions and bases through the interview and the visit to the cooperative and the service nucleus; the production of a chain of service activities and the core value chain. The results obtained when doing a research of evidences and extension of the knowledge about the cooperation program, because it is a new service, in a phase of development, full of potentialities and fragilities, with focus on differentiation, resorting to participatory participation and active. The truth is that it is necessary, for this reason, to be a priority so that full PHC attention can be obtained.