Formação de preços na prestação de serviços de mecânica automotiva

Abstract

Pricing is directly related to organizational success, considering that it is through sales that the company obtains resources that should be sufficient to cover the company's expenses and return to investors. Correct pricing can be a lever for the company to grow profitably and compete in the marketplace. Given the complexity involved in the pricing of services, this work aims to structure a sequence of steps for the formation of sales price in automotive mechanics service companies. The research was characterized as qualitative, with descriptive purposes. Data collection was performed through bibliographic, documentary research and a case study in which a script was proposed for the formation of the sale price of the services. After data collection, the script was applied, following the sequence of the seven suggested steps, the price was calculated for the hours of basic and complex services, and adjusted after a market analysis. Before the study, the company charged for service and not hours worked, it often happens that the service took longer than expected and prices remained the same. It is then realized that it is possible for the company to work with the prices formed, since they are in accordance with what is already practiced by its direct competitors, thus ensuring the objectives set by managers, and can contribute greatly in management, decision making. , planning and control.