Atuação profissional da mulher: estudo de caso em uma cooperativa de crédito do Oeste Catarinense

Abstract

Professional perspectives for women have made a significant progress and shows a tendency to achieve equality and equity through changing social culture with the support of organizations. The cooperativism, in turn, is a socioeconomic alternative with values and principles, focused on people and seeking to promote growth and local development. This paper aims to analyze how management policies and strategies contribute to promoting the professional development of women in a credit cooperative. The study was carried out through qualitative exploratory and descriptive research and the means used were bibliographic research and case study, through interviews with the cooperative's people management manager and seven female professionals who are part of the studied cooperative's staff. To analyze and discuss the results, categories were divided based on specific objectives and theoretical basis on the themes presented in this paper. The results demonstrate that the studied cooperative has job and salary management policies that allows equal opportunities regarding the insertion, performance and professional advancement of women, through a strategy based on competence management that allows personal and professional development of employees and access to higher positions within the institution. There is still a long way to go, however, the organizational culture of cooperatives can act to contribute to the participation of women in the labor market through its principles and values and also their policies and strategies for career management, enabling professional women to stand out and build a career as the men do