Plano de negócio para melhorias dos aspectos empresariais: empresa Bela Store maquiagens e cosméticos em Seara-SC

Abstract

Entrepreneurship in Brazil have been gaining prominence due to the express number of companies opening. In order for these companies to survive and grow in the market, the business plan becomes an extremely important administrative tool for the entrepreneur, as it helps in understanding the business, making future projections and diagnosing possible errors that can bring losses to the business. With that, we have the general objective of this research: to elaborate a business plan in the branch of make-up and cosmetics to improve the business aspects of the company Bela Store Maquiagens e Cosméticos in Seara-SC. The research is classified in quantitative and qualitative, characterized as descriptive research, for describing in detail the reality of the studied object, and case study, for seeking to comprehend the knowledge of the object of study. The population used in the study was the number of inhabitants of Seara-SC in 2020, with a requirement of 376 responses to compose the statistical sample of 95% reliability and 5% margin of error. Data collection was carried out in February and March 2021 and consisted of questionnaires applied to the sample of the population of Seara-SC. Data analysis, on the other hand, was carried out using descriptive statistics, in which we sought to describe and graphically present the research data. However, from the data survey it was possible to conclude that the business becomes more profitable with the implementation of a perfume line, where it presented itself as an opportunity pointed out by the respondents for the company to grow.