Flexibilidade estratégica e inovação do modelo de negócios em micro e pequenas empresas de Chapecó-SC

Abstract

The emergence of the new coronavirus pandemic has restricted the economic activities of many companies, prompting them to search for ways to remain active. Given this scenario, this study aimed to describe the strategies developed by micro and small enterprises from Chapecó-SC and how their business models were innovated during the crisis period. To achieve its purpose, semi-structured interviews were conducted with five managers intentionally selected and the data obtained were analyzed using the content analysis method. The results revealed that having internal strategic flexibility was fundamental for the maintenance of their activities and that the innovations identified were new elements for the companies - not for the world or the market -, and were mainly the use of technological resources and offer of new products and services.