A tecnossocialidade no cotidiano dos profissionais da atenção primária à saúde envolvidos no processo de vacinação de crianças menores de cinco anos

Abstract

Social media is already part of the daily lives of individuals, being a tool for exchange and search for knowledge on various subjects. In this scenario, technology can be used as an instrument for the dissemination of information by health professionals, especially when it comes to immunizations. Thus, it can be said that social media can influence people's daily lives, and this movement is understood as technosociality. Through this study, the objective was to understand technosociality in the daily routine of Primary Health Care professionals involved in the immunization process of children under five years old. This study was developed with a qualitative approach with a single case study method, with theoretical support from Michel Maffesoli's Comprehensive Sociology and Daily Life framework. The study was carried out between the months of March and April, in a municipality in the west of the state of Santa Catarina, with 12 Primary Health Care professionals involved in the National Immunization Program. The production of data occurred by three sources, namely, data on the vaccination coverage of the studied municipality, a semi-structured form with open and closed questions and a field diary. The data were organized and analyzed according to the content analysis of Laurence Bardin, with pre-analysis, material exploration and treatment of results being carried out. It can then be seen that of the 14 vaccines recommended by the Ministry of Health for children under five years old, only five reached the vaccine coverage, namely BCG, Human Rotavirus, Conjugated Meningococcal, Pneumococcal and Poliomyelitis. In addition, after producing data with those surveyed, it was possible to list two categories: the daily lives of PHC professionals working in the PNI and the powers and limits of technosociality in the daily lives of professionals working in the PNI. Thus, it was evident through the speeches of the participants, that users of Primary Health Care are sometimes motivated to carry out vaccines for information they received through social media. However, other speeches report that a limit faced in daily life is in relation to the incorrect information that users have about vaccination, in which professionals need to make efforts to demystify these inconsistencies.