Os meios tecnológicos para difusão de informação em saúde e doação de órgão/tecidos

Abstract

The media are considered important instruments for the dissemination of information and knowledge. Increasingly, based on the development of science and technologies, the media are advancing towards giving visibility to themes considered important for science and society in general. This is a documentary study that aims to analyze the documents posted on websites that deal with the subject of organ donation and transplantation. It was carried out between January 2021 and April 2022. The search was performed through the description of terms and keywords in google. Outside, initially identified sites, pages and channels and, subsequently, the content of the materials made available. Data analysis was performed based on some assumptions of content analysis, proposed by Bardin. Thus, the data were systematized as follows: 1) pre-reading the documents, aiming to have a global view of them; 2) selective reading, in which we sought to identify information relevant to the objective of the study; 3) categorization according to the most discussed aspects in the documents and, finally, 4) descriptive and reflective analysis of the data. The results were presented in two categories, the first entitled “Sources of health information: How documents reach the population” and the second category entitled “Official websites: reflections on health”. In the discussion, the weaknesses and barriers in the process of organ donation and transplants were highlighted, since despite the numerous tools for disseminating information, the debate and scope of the topic is fragile. The study points to the need for improvement in health education for professionals in the area and the general population, as well as an urgent need to expand assistance and contextualization of the theme in all aspects of the organ and tissue donation and transplantation process.