Proposta de planejamento estratégico para um restaurante na cidade de Chapecó - SC

Abstract

Strategic Planning is a fundamental management tool for companies that intend to remain competitive in the face of constant changes, as it helps managers in decision making, as it provides information on the internal and external environment. In this sense, the present study had as main objective to elaborate a proposal of strategic planning for a restaurant in the city of Chapecó-SC. Regarding the methodology, this research is characterized as a case study, descriptive, with a qualitative approach, carried out through bibliographic research, semi-structured interview applied with the financial and administrative manager of the company and non-participatory observation. From the data collected and following the methodology proposed by Pereira (2010), the stages of Strategic Planning were considered: analysis of the internal and external environment, development of the SWOT analysis, proposing the objectives to be achieved and action plans . The results of the present study point to a strategic development posture that aims to take advantage of market opportunities using the company's strengths. From the implementation of strategic planning, the company will be able to leverage its strengths and consequently increase the probability of having an advantage over its competition.