Planejamento estratégico para microempresa familiar

Abstract

The present study aims to develop a proposal for Strategic Planning for the Microenterprise Padaria São Cristóvão, located in the city of Cerro Largo-RS, which serves in the field of bakery and food products. From the studies carried out, it was realized that strategic planning is an essential tool for the business, as it allows to guide actions, goals, objectives and to be cautious when making decisions in the competitive market. It also allows companies to visualize a way to face threats and take advantage of present opportunities, as well as presenting the strengths that must be maintained and the weaknesses that must be overcome. The work takes place through a qualitative approach, with a case study, being the researcher currently a collaborator of the company, the research objectives are descriptive and exploratory, of an applied nature. Data collection methods were through bibliographic research, interviews and questionnaires. The strategic planning proposal follows a model with the following phases: Mission, vision, values, strategic diagnosis, business diagnosis, strategic positioning, strategic objectives for each sector of the company, action plan to achieve the objectives and control and evaluation. It is concluded that the strategic planning for the company was developed based on its current positioning and its vision for the future, and the company Padaria São Cristóvão, through the actions developed in the planning, will be able to improve its means of meeting the needs of its customers, direct the manager in decision-making, thus adapting to the organizational culture, thus prioritizing the strategic management of the company in the pursuit of excellence in its products and services.