A influência do marketing digital na perspectiva dos consumidores de Cândido Godói-RS

Abstract

Digital marketing is characterized by the identification and satisfaction of human and social needs, supplying as and profitable, being an activity to create, communicate, deliver and exchange offers that have value for customers, partners and society in general with a communication tool and distribution society. information through digital resources to promote products and brands. The present digital study became aware of the marketing decision influencing the purchase of consumers in Cândido Godói-RS. This is a basic research, quantitative research approach, and the were bibliographic and the data collection method applied during the month of December 2021, which obtained 8 responses. According to the research list, which are up to 25 years old, with complete higher education, with study age up to 25 years, with complete higher education, with complete study age, being the internet daily, and marketing digital through the networks reaches them through the networks, attracting them to compare products or more companies, in addition to the ease of social search and ease of searching for the desired product or service. Realized - most used disclosure of Facebook, Instagram and WhatsApp as a form of product products, with items purchased, purchased and accessories. Thus, it is clear that consumers agree with the way in which digital marketing is used by companies in Cândido Godói - RS, which is a positive factor for companies, as they can promote their products and services and create a relationship of exchange and loyalty with your customers.