Proposta de plano de marketing para uma empresa de pequeno porte: Agência Digital Blu

Abstract

The present study aimed at developing a Marketing Plan for Blu Digital Agency, a Digital Marketing Company located in ChapecóSC. For this purpose, a bibliographic survey on Marketing themes was carried out. The primary data was collected by means of a structured questionnaire with the active clients of Blu Agency, and, in parallel, a semistructured interview was conducted with the company's Manager. As a methodology, a qualitative and quantitative approach research was carried out, using the case study strategy. In the questionnaire analysis, a descriptive analysis was used, while in the interview, the Content Analysis technique was applied. Therefore, with these results it was possible to analyze the market and perform a SWOT analysis, finding out that the Company's marketing was obsolete, leaving it vulnerable in the market. From this survey, it was possible to elaborate the Marketing Plan in alignment with the company's main objectives, such as enhancing the current positioning of the organization, in order to leverage sales and be recognized as a brand of excellence. Finally, it was found that the Marketing Plan can enable the company's growth, since from the suggested strategies, such as better use of social networks for dissemination and the use of content marketing, it will be possible to take the organization to attract new clients, in addition to building loyalty among current ones.